Director of Strategic Communications , BCD Meetings & Events
Sandra has over 30 years experience, gained in some of the UK's leading agencies, working in events and communications. With a background in performance Improvement, she now collaborates with clients to help shape their internal and B2B communications. She believes in putting the audience at the heart of any communication journey, and by understanding their individual needs, creates successful delegate engagement programmes. Working closely with BCD M&E’s creative teams, she develops effective story telling across a broad range of media for live events and internal comms.