Shortlist 2021


Industry Sector Categories

Automotive Event of the Year

BI WORLDWIDE EMEA

Client: Toyota Motor Europe

BI WORLDWIDE are passionate about delivering events, the launch of Toyota’s Yaris Hybrid was no exception. Faced with ever-changing restrictions to overcome, we ensured the safety of our guests, staff, and suppliers. Relished in creating new ways of working, we re-imagined a traditional press launch to deliver an international socially...

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Goose Live Events

Client: Bentley Motors

Bentley Toy Box - A Covid secure experience Goose Live Events created a unique opportunity for media and influencers to experience the entire Bentley product range first-hand in a Covid safe environment. It was one of only a handful of events to take place in October 2020 and involved pivoting to a new location with 3 weeks’ notice, w...

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Gorilla Company

Client: Nissan Motor Thailand

On 9th November 2020 Nissan unveiled the new Nissan Navara with the concept “Driven by the BRAVE” in the heart of Bangkok on the banks of the Chao Phraya river. Our brief was to re-position Navara’s image as she hadn’t undergone any modifications in the past 6 years. We were effectively launching a new vehicle. Competition in the Thai ...

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Ignition

Client: Hyundai UK

The best way to sell cars is to get customers behind the wheel. The same goes for automotive training events. Salespeople need to fully understand the product in order to sell and advise their customers. Ignition and Hyundai UK partnered together to launch one of the most important cars for the brand, the all-new TUCSON. After kicking ...

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Noble Events

Client: Cadillac

Villa Escalade was a 15-day hybrid experiential activation that took place in a private villa in the Emirates Hills, Dubai in November 2020. The objective of the event was to reveal the vehicle to a large audience of GCC and local media, customers and prospective customers, and it kicked off with a live broadcast reveal of the vehicle ...

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Noble Events

Client: Honda UK

Honda UK wanted to launch the all new Honda e – their first electric car – in a fun and inspiring way, whilst ensuring that the strict Covid guidelines of the summer of 2020 were respected. As with all press launches, the key objective was to get as much coverage as possible in the current climate and, as hosts of the first Covid-19 ...

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Finance & Professional Services Event of the Year

Rethink Festival

Client: BDO

Agency: Fusion

BDO’s RETHINK FESTIVAL A ground-breaking virtual event, full of firsts! The challenge was to design and deliver a ‘Blow-their-socks-off’ virtual event, where delegates would be amazed by the visual presentation and digital engagement. The event was preceded by a first…a digital, interactive crowdsourcing survey, to capture delega...

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Virtual Regional Leadership Conference

Client: Prudential Corporation Asia

Agency: Brands at Work

Prudential Corporation Asia (PCA), owned by Prudential PLC, is one of the largest insurance and asset management operations in Asia. In 2019, PCA engaged Brands at Work UK to design its regional leadership conference and deliver it locally, near their Hong Kong headquarters. This planned face-to-face event was twice postponed; once ...

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Technology & Telecoms Event of they Year

#ThoseWhoDare

Client: Vodafone Business

Agency: Shelton Fleming Associates

#ThoseWhoDare is a new type of digital event including short, fast-paced content sessions, curated especially for the SME community - the small to medium-size enterprise. The main objective of the event was to position Vodafone Business as a valuable partner of SMEs, one that understands the changes occurring in society and the economy...

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Cisco Live EMEA 2020

Client: Cisco

Agency: George P Johnson

Cisco Live is well established as one of the most influential annual IT events in EMEAR with over 16,000 attendees. Reinforcing Cisco’s position as the leading IT Networking business in the EMEA region and the world. However, delivering the event is not the main challenge. In 2019 we introduced ‘The Playground’ which was a new addition...

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Dell Technologies EMEA Forum 2020

Client: Dell Technologies

Agency: Wave MC

Dell Technologies Forum has been a core live event programme of an annually recognised series of events for the past 8 years. WAVE, as the global creative and technical directors of the tour were asked to transfer ‘’everything physical into everything virtual’’ without compromise. Over four months, the team worked with different regio...

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Extreme Connect User Conference 2020

Client: Extreme Networks

Agency: Wilson Dow

Extreme Networks, a cloud-driven networking company, introduced its largest event and first-ever virtual experience called Extreme Connect. Extreme tapped Wilson Dow reimagine the two-day annual event for 10,000+ global users and partners. The purpose was to unveil new products and solutions designed to help enterprises adapt to the ch...

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Pharma & Healthcare Event of the Year

10x Genomics presents Xperience 2021

Client: 10x Genomics

Agency: 2Heads Global Design

10x Genomics, a NASDAQ listed life science technology company, appointed 2Heads to deliver their inaugural global virtual event programme – Xperience 2021. This ground-breaking virtual product reveal gathered industry trailblazers, innovators, and like-minded scientists from over 87 countries to experience the newest 10x Genomics inno...

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GlaucomaFest

Client: Santen Pharmaceutical

Agency: Touch Associates

An event delivering a new experience for the ophthalmic community, reinforcing key messages about patient-centricity in glaucoma care management whilst establishing Santen as a trusted and valuable partner in ophthalmology. touch’s strategy was to develop a fully bespoke virtual environment, with its own identity to deliver a unique c...

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Pharma Live! 2020

Client: Novartis

Agency: Brands at Work

In January 2020 (before the Covid-19 pandemic), Brands at Work delivered Novartis’ annual event – Pharma Live! – bringing together over 500 UK healthcare professionals, from head office colleagues to field associates. As well as uniting attendees around Novartis’ strategic aspirations

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Rewired 2021

Agency: Digital Health Intelligence

Rewired was launched in 2019 as a live one-day exhibition and conference. Topically, Rewired 2020 was the last live in-person event run at Olympia, London before the national COVID lockdown. Rewired 2021 was devised as a virtual event due to COVID restrictions. Our objectives centred on attracting a senior audience from our NHS commun...

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The Royal Society Commonwealth Science Conference 2021

Client: The Royal Society

Agency: BCD Meetings & Events

The Royal Society is a Fellowship of the world's most eminent scientists and is the oldest scientific academy in continuous existence. As part of its mission to promote scientific excellence, The Royal Society holds a Commonwealth Science Conference every 3-4 years to promote and strengthen collaboration between scientists across the C...

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Consumer & Media Event of the Year

Dongfeng CITROËN Space Pop-Up

Client: Dongfeng CITROËN

Agency: Uniplan

In 2020 and 2021, the CITROËN SPACE pop toured Wuhan, Guangzhou, Shanghai and Beijing. The 4-stop event featured a total of 135 live performances and 14 workshop and 2 festival activities with live streaming on social media. The event theme, "Live the Journey", was inspired by the brand's "dare to be different" attitude and the target...

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Volkswagen Auto Shanghai Show 2021

Client: Volkswagen

Agency: Uniplan

2021 Shanghai Autoshow marked the first appearance of the new Volkswagen brand identity in Shanghai. To accompany this Volkswagen had their full range of models, including six new cars and a world premiere launch. A vibrant and refreshing new booth design facilitated the brand messages. To make our target market feel like they are a p...

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Manufacturing & Industrial Event of the Year

Buildbase Conference 2021

XSEM

Event Purpose Categories

Incentive Event of the Year

Club Excel at Home

Agency: Strata Creative Communications

When two planned incentive reward trips to the Lake District and Gleneagles were no longer possible, our long-time client looked to us for a creative solution. Instead of shying away from the destinations we couldn’t travel to, we brought each destination to the winners. And despite travel limitations, successfully rewarded top perfor...

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The CEO Award Trip

Client: Zimmer Biomet

Agency: Shore Events

With two cancelled trips and a yearly campaign that has lasted almost two, our client tasked us with finding an incentive destination for a trip this year! We rose to the challenge and planned a 6 night, VIP, all expenses paid trip to the One & Only Palmilla in Los Cabos. The group was smaller than initially planned due to regional tr...

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The Sophos Big Prize Hack

Client: Sophos

Agency: Freshly Squeezed Events

Freshly Squeezed Events have worked with Sophos for over 5 years delivering amazing sales incentives into their channel. The incentives typically culminate in a trip of a lifetime for a group of lucky salespeople. We were due to do just that in November 2020. The objectives were clear - uplift Q4 sales and boost the Sophos brand to e...

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Internal Communications Event of the Year

Consulting Analyst Induction Programme 2021

Client: Deloitte

Agency: Audience

The Deloitte Consulting Analyst Induction Programme 2021 was a springboard for Analysts into the world of Deloitte and professional services, a virtual exploration of their new role, and an opportunity to learn the skills they need to be successful. The programme is an opportunity for Analysts to network with their peers and to meet so...

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Good Morning Poundland & Dealz and The Early Early Show with Barry Williams

Client: Poundland & Dealz

Agency: Meet & Potato

This project was the result of a close collaboration between communications experts from both the client, Poundland & Dealz and their agency, Meet & Potato working together as one team. Meet & Potato know the Poundland & Dealz brand, the business, its people, and their creative ambitions having worked together since 2015. As the truste...

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Good to Great: The HomeServe Way

Client: HomeServe

Agency: Cheerful Twentyfirst

HomeServe wanted to reignite cross-region networking in their global leadership team, and to deliver new thinking around the latest brand messaging: Good to Great, The HomeServe Way. The obstacle? Engaging leaders from around the world when travel is out of the question. Inspired by learning and adoption theory, we designed a virtual l...

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Spark

Client: Veolia

Agency: Live Union

This is the story of how a business pivoted to virtual for the first time and as a result achieved a more inclusive experience. It’s a journey that has changed how they view employee events. Veolia is the UK leader in resource management, providing waste, water and energy services. The annual in-person conference for 350 employees had...

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Virtual Peak 2020

Client: Dixons Carphone

Agency: The Fresh Group

A virtual first for Dixons Carphone that’s started a revolution ​ We have worked with Dixons Carphone since 2014, delivering their annual Peak Conference as a live event at a large UK conference centre for up to 1,600 colleagues.​ It’s an invaluable day of learning and training for colleagues ahead of their peak trading period, bring...

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Team Building Event of the Year

Arm Global Graduate Conference 202

Brands at Work

A virtual audience of over 300 passionate graduates across different locations around the world. The audience were united under one ‘virtual roof’ to welcome and celebrate the Class of 2020.Our creative team produced an immersive 4-day event broken into action-packed learning experiences, bite sized discussions and collaborative social...

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Celebratory Event of the Year

12 Days of Christmas

Client: Adobe

Agency: Taylor Bennett Partners

Best Celebratory Event – 12 Days of Christmas – Taylor Bennett Partners Taylor Bennett Partners (TBP) have been delivering event management for Adobe since 2007. This year, we had to pivot from delivering live events to virtual events. TBP passionately believe in the power of emotional memories created by memorable moments. It is thi...

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Amway Founders Council Celebration 2021

Client: Amway

Agency: Wilson Dow

The Founders Council (FC) program is an annual celebratory event where the top global Amway Business Owners (ABOs) are invited to participate in an exclusive, pinnacle event to recognize them for their business and accomplishments. It was critical to highlight the achievements of the past while celebrating the promise of the future. Th...

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Arm 30 House Party

Client: Arm

Agency: Live Union

This is the story of a business bringing its 7,000 global employees together for the first time. It’s the story of pioneering a virtual solution to celebrate a milestone with an incredible party. Arm started life in 1990 in a barn outside Cambridge. Today Arm is the UK’s most successful technology company with offices around the world...

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Day Lewis Awards Show

Client: Day Lewis Pharmacy

Agency: Principal Global Events

In what was a profoundly extraordinary year for all, there was no greater privilege for Principal. than to be trusted with producing The Day Lewis Group’s first virtual Awards Show on Thursday 19 November 2020 in honour of celebrating and rewarding our nation’s front-line pharmacy heroes. The event was industry leading and gained incre...

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Conference of the Year

Digital 2020, the ISF World Congress

Client: Information Security Forum

Agency: TK Events

Digital 2020, the ISF World Congress Introducing Global Enterprise Executives To A Virtual Conference Experience The Information Security Forum (ISF) is a leading authority on information security and risk management. The membership organization hosts a global congress for leaders tasked with security, risk management, and solving cri...

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Infoblox Exchange 2021

Client: Infoblox

Agency: Freshly Squeezed Events

Freshly Squeezed Events was selected by Infoblox to pivot its annual, in-person Exchange event, targeted at prospects, customers, and partners, comprising 20 individual events over a 6-week period across EMEA, into a single virtual event for the whole region. And, we had 8 weeks to do it. Record breaking results: Highest registration c...

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MOMENTUM

Client: The Body Shop At Home™

Agency: Top Banana

Momentum 2021 was the largest global gathering of The Body Shop at Home consultants ever. An all-new event for the channel that encouraged the audience to, in the words of the Bodyshop’s founder Dame Anita Roddick, “Get informed, Get outraged, Get inspired and Get active”. MOMENTUM celebrated loudly, and in unapologetic bright techn...

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ODI Summit 2020 - Data | Futures

Client: Open Data Institute (ODI)

Agency: The Business Narrative, Allegory Communications, Philpott Design

Faced with a myriad of challenges, the ongoing COVID-19 pandemic and widespread screen fatigue, the 2020 ODI Summit distinguished itself as innovative, diverse and thought-provoking. We were ambitious with our objectives; setting out to create an experiential event bigger and more inclusive than ever before and cement the ODI’s positio...

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Creative Solution Categories

Best Humanitarian Impact

BGC Charity Day 2020

Client: BGC Partners

Agency: Brandfuel

For 14 years, Brandfuel had been helping BGC Partners host their annual Charity Day, held on 9/11 to commemorate the 658 BGC staff and 61 Eurobrokers staff lost in the World Trade Center attacks in 2001. Every year, the day was noisy, energetic and very successful, with 100 celebrities helping to seal huge deals with BGC’s clients and ...

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FAST Heroes

Client: Boehringer Ingelheim

Agency: CTL Communications

Stroke is one of the biggest reasons that children lose their grandparents to disability or death. In fact, one in four people will experience a stroke in their lifetime. However, 80% of patients don’t realise they are having a stroke until it’s too late. In cases where they do, nine in ten don’t call an ambulance but speak to a fami...

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Trust Conference 2020

Client: Thomson Reuters Foundation

Agency: Broadsword

Human rights are inalienable, universal rights belonging to every single human being, irrespective of race, religion or creed. For as long as the Thomson Reuters Foundation has existed, protecting and advancing human rights has been at the core of its work. As their annual flagship event and a leading human rights forum, Trust Confere...

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Best Use of Small Budget

The Learning Awards 2021

MCI

Client: The Learning and Performance Institute

Due to COVID and the restrictions around live physical events, The Learning and Performance Institute [LPI] asked us to create a virtual awards show with celebration and people at its centre. The experience needed to bring to life the Learning Awards’ ethos of recognising innovation and achievement in global workplace learning. The Lea...

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Best Sustainable Initiative

Facebook x World Economic Forum, Davos

Smyle Creative

Client: Facebook

In 2019, Facebook signed up to the UN Sustainable Development Goals. The 2020 World Economic Forum theme of “Stakeholders for a Sustainable World” offered a global platform to illustrate this bold commitment to responsible, sustainable consumption and production.Facebook asked Smyle to create a World Economic Forum 2020 experience that...

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Supplier Categories

Best Venue

ADNEC

Client: Abu Dhabi National Exhibitions Centre

ADNEC’s strengths come from championing and implementing its objectives across the whole company. Our mission is to become the leading events destination for international events in the MENA region. To directly increase economic impact to Abu Dhabi by creating a platform that enables organisers to realise their goals of connecting peop...

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ExCeL London

Despite 2020’s many challenges, ExCeL London remained committed to maintaining the high standards expected of a world-class events venue, whilst supporting the national effort to combat COVID-19. In addition to providing our venue space to support the NHS and care for patients, we listened and responded to the needs of our clients, fl...

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ICC Belfast

ICC Belfast, Northern Ireland’s only purpose-built international convention centre, boasts over 7,000sqm event space and 20 years’ experience in delivering national and international events for Association and Corporate clients including The Royal College of Nurses and AstraZeneca. Specifically in response to COVID-19, a program for bu...

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The Convention Centre Dublin

The Convention Centre Dublin (The CCD) was developed to provide a world-class conference venue in the heart of Ireland’s capital city. After marking its ten-year anniversary last year, The CCD has hosted over 1,900 events and welcomed over 1.3m visitors. The CCD has a proven track record for excellence and prides itself on the quality ...

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Wyboston Lakes Resort

Agency: Wyboston Lakes

Wyboston Lakes Resort has all the credentials to be considered as the UK’s Best Venue. Following recent £3m investment, its two venues meet the needs and expectations of current and future generations of event planners and delegates. From the design and inspiring creative style and design of its spaces and its state-of-the art techno...

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Best Technology Provider

CI Group

Client: CI Group

The CI Group’s coronavirus response was immediate and technology-driven. The threat to the events industry has been terrifying. The value of travel, tourism and events is estimated to be £400 billion to the UK economy. It supports 5 million jobs. Meanwhile, live events are attended by 120 million each year. To help counter a looming ...

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Cvent

Cvent is a leading meetings, events, and hospitality technology provider with nearly 4,000 employees, 23,000 customers, and more than 200,000 users worldwide. Founded in 1999, the company delivers the most comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with ve...

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TK Events

Client: Multiple

This is a story of how TK Events rebranded and re-created our agency, moving from a Live Events agency to a Digital First agency with the launch of our Virtual Event Platform. While the pandemic forced event agencies to close and suffer losses unlike anything the industry has ever seen, at TK Events we paused, dug deep into our event e...

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Best Events Destination

Conference Leeds

Leeds boasts an exceptional conferencing proposition, with an eclectic variety of venues combined with unrivalled shopping, food and drink, a rich culture and sustainability practices, all in one compact and accessible location. Nationally, Leeds leads the way in many sectors, housing some of the best minds in the world at its academic...

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Meet In Ireland

Ireland excels as a destination for world-class conferences, incentives and meetings. Easily accessible, endlessly exciting and steeped in tradition, there is a place for every MICE guest: from the rugged natural beauty of the Wild Atlantic Way, to the immersive experiences of Ireland’s Ancient East, warm hospitality of Ireland’s Hi...

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Visit Belfast

Client: One Young World + various Agency clients

Belfast has always confounded expectations. It has worked to create and build a tourism and events industry that was non-existent 20 years ago born out of one of the most successful peace processes in the world. The destination has captured the attention of the global travel and events industry winning awards from Lonely Planet to Nat...

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Best of the Best

Agency of the Year - UK

agiito

In 2021, we rebranded NYS as Agiito. This meant a new, unique identity, and marked the start of a bespoke ‘designed around you’ service solution, enabling us to build powerful customer partnerships, resulting in even more memorable events. Despite an incredibly challenging 2020, we still managed over 200 fantastic events, built a virt...

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Brandfuel

When Covid-19 stopped the events world in its tracks, Brandfuel was brimming with business and anticipating its best results in its 15-year history. Three weeks later, all that had changed. As with many businesses, the past 15 months have been hugely challenging for Brandfuel, forcing us to reconsider everything we do. But, as a creat...

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Brands at Work

Hello, we’re Brands at Work - a 22-strong team of creative challengers. We design and deliver creative communications campaigns and content-led B2B, employee and consumer marketing events – virtual, hybrid and IRL. What makes us different? We don’t have a bureaucratic board of directors or siloed departments. Our USP is that we’re...

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CTL Communications

CTL Communications (CTL) is a boutique agency focused on communications strategy and creative execution. Our work spans all aspects of engagement from live events and trade shows to digital assets and brand campaigns. Since our launch in 2009, CTL has grown from a one-person operation to a team of over 30, supported by over 100 freelan...

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Identity

Identity is a full-service events agency, delivering major events in the UK and internationally. 2019/20 was a phenomenal year for Identity and 2020/21 is going to beat all sales records. The agency is on track to achieve its most successful year to date, posting a turnover in excess of £100m. Identity delivers multi-million-pound, h...

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MCI

We are MCI, a global engagement and marketing agency; and over the last year we have rebranded, restructured, and returned stronger. It has been a year of creativity and adaption, because as we know, the pandemic changed how our industry functions. Our clients needed action, and fast. We were able to help our clients deliver on their...

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The Fresh Group

Our aim at fresh has always been to 'deliver amazing event experiences'. As the Coronavirus pandemic hit and we accelerated our virtual events offering to support our clients, we never lost track of what was important and stayed true to our strategy to put amazing experiences at the heart, no matter the format. With strong client rela...

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Agency of the Year - Global

BCD Meetings & Events

At BCD Meetings & Events, we believe in the power of human connection. Whether designing virtual or in-person events, we drive proactive solutions, innovation, and imagination to create meaningful experiences that bring audiences together and connect brands to the people who matter most. Focusing on the attendee journey, we create mome...

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CWT Meetings & Events

To CWT Meetings & Events, being a global agency has never been just about a significant international presence. It’s about how they leverage expertise worldwide to deliver exceptional event experiences, enterprise-lead programs, and ultimately drive real value to clients and attendees anywhere. They entered 2020 with a new global opera...

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INVNT

Founded in 2008, INVNT is the global live brand storytelling agency. We operate across eight offices in five countries – our NYC HQ, London, Sydney, Detroit, San Francisco, Washington D.C., Stockholm and Singapore, and our 100+ employees all work together, on the one P&L. We delivered 150+ events for over 40 clients, and our work, ...

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Corporate Events Team of the Year

Quilter Events Team

Quilter

Copious amounts of corporate change, cost cutting and optimisation, redundancies, and a global pandemic forcing us to entirely rethink our event offering…in the words of Ross from Friends…”we’re fine!!”It’s fair to say this year has been testing for us all, especially in the events industry, but we’re standing here very proud of gettin...

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Best MICE Team

etc.venues

etc.venues is the UK’s leading provider of non-residential meeting and event venues with 17 locations across the UK and US. However, what really sets us apart isn’t our venues; it’s our people. Our sales office remained open throughout the challenges of last year with our ‘Dream Team’ of 15 working from home. By listening to clients an...

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Exclusive Collection

Despite the desolation of the events sector, Exclusive Collection took a proactive stance to 2020’s upheaval of the events market. Rather than retreat and weather the storm, Exclusive raised the stakes for its central MICE function encouraging the team to innovate and build even better relationships. The close-knit MICE team was qu...

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Hilton London Wembley

Hilton London Wembley has proved by being imaginative, dedicated and creative that it has been able to take on the challenges caused by the pandemic and found new innovative solutions. This entry highlights the versatility and adaptability of the venue during this period, with case studies which highlight how they have maintained the e...

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QEII Centre

Despite being closed to all but essential meetings and filming since March 2020, the QEII Centre’s team has continued developing innovative solutions to enable it to capture new business and cater for the changing needs of existing clients. Events held in the last year include X3DMedia’s NXT BLD conference. This one-day live event was...

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Wyboston Lakes

The Wyboston Lakes Resort Senior Management Team (SMT) have together carried the business through a year of unexpected difficult issues such that now the business is well-placed for the recovery phase. After furloughing all but the skeleton staff, (and later having to make 25 per cent of staff redundant because there was virtually no ...

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A-Lister of the Year

Agency A-Lister and Corporate A-Lister winners to be announced

Grand Prix

Arm 30 House Party

Client: Arm

Agency: Live Union

This is the story of a business bringing its 7,000 global employees together for the first time. It’s the story of pioneering a virtual solution to celebrate a milestone with an incredible party. Arm started life in 1990 in a barn outside Cambridge. Today Arm is the UK’s most successful technology company with offices around the world...

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